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LIP
Lipstick

Gloss-like shine, Rich moisture, Beautiful color-All-in-one. With true lasting power.

Glamorous shine and color, rich moisture,
with a true lasting finish.
When they become all in one,
it makes the ultimate, truly ideal rouge.

Gives true beauty to your lips.
Welcome to the new world of lipstick.

True Rouge All 16 colors

Product availability varies by country.

  • COLORS
  • WHY TRUE?
  • TRENDY MAKEUP

COLORS

Skin beautifying colors that enhance the beauty of your skin.

Developed with makeup artists and based on the results of a study on the skin tone and a lip color of Japanese women.

  • RD337
  • PK364
  • RS363
  • RS571

16 colors that bring out your true color. Be feminine. Be genuine.

  • BE711
  • RD712
  • RS749
  • BE213
  • PK726
  • BE361
  • RD352
  • BE748
  • RD337
  • PK214
  • PK315
  • RD370
  • RS571
  • RD582
  • RS363
  • PK364

One lipstick – double the benefits! Apply directly for a perfect finish, or use a lip brush to add fullness.


THE SECRET OF  “TRUE”

Experience the “shine”, “moisture”, “beautiful color” and “lasting finish”!

  • Experience of luster 96%
  • Experience of a moisturized finish 92%
  • Experience of the vivid color 80%
  • Experience of the lasting color 82%

Survey conducted by Shiseido in March 2011 (N=60) *Effects vary among individuals

Touch it, feel it, experience it. The “shine”, “moisture” and “beautiful color” that last!

  1. STEP1

    Put your index and middle finger on the lipstick surface and move in a circular motion.

  2. STEP2

    Now look at the rouge on your fingertips. See how the "shine" and "beautiful color" remain clear and pure.

  3. STEP3

    Touch the rouge with your fingertips. See how it doesn't transfer easily. This is the "longwearing power" that works instantly.

* Shiseido standard lipstick (Sample) a


TRENDY MAKEUP

Sophisticated look or Angelic look? Makeup for an enchanting smile.
Check out our recommended color combinations!

TRENDY MAKEUP

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