Glamorous shine and color, rich moisture,
with a true lasting finish.
When they become all in one,
it makes the ultimate, truly ideal rouge.
Gives true beauty to your lips.
Welcome to the new world of lipstick.
True Rouge All 16 colors
Product availability varies by country.
Developed with makeup artists and based on the results of a study on the skin tone and a lip color of Japanese women.
Survey conducted by Shiseido in March 2011 (N=60) *Effects vary among individuals
Put your index and middle finger on the lipstick surface and move in a circular motion.
Now look at the rouge on your fingertips. See how the "shine" and "beautiful color" remain clear and pure.
Touch the rouge with your fingertips. See how it doesn't transfer easily. This is the "longwearing power" that works instantly.
* Shiseido standard lipstick (Sample) a